Introduction to Becoming a Joint Venture Broker

Below is the first chapter of the "Secret Gold Rush" E-Course explaining what the course will achieve. Please leave any comments.

Before I show you exactly how to broker deals between product owners and marketers let me tell you exactly how this works. I'm going to be writing this course in simple to understand techno free language so as to cater for everyone of differing experience levels.

Online there is such a thing as an affiliate programme. This is where a site owner will pay an affiliate a commission for sending him/her visitors to their site who buy something. This can range from a few percent all the way up to 50% or more.

There is also something online called a two tier affiliate programme. Whilst some people may be aware of this they won't be aware of the specific way to go about making money from it and lots of money at that.

Here's a definition of a two tier affiliate program from Marketingterms.com.

"In a two-tier affiliate program the first tier of commission is the same as in a regular affiliate program. The only difference is the additional tier(s), whereby marketers also earn a commission on sales generated by people they referred to the program".

In plain English this means that let's say you signed up as an affiliate to promote a site selling golf clubs. Well you could promote that site yourself, and earn 50% of whatever sales you make through promoting it. You will be a first tier affiliate in this case.

On the other hand you could go out and locate other site owners with large email lists or web sites with good traffic (visitors to their site) related to golf, and you could introduce them to the site and explain they can make money from promoting the other sites golf clubs to their list/visitors. If this person then promotes that site after signing up through you, you get 10%, for example, of whatever they sell.

Read that paragraph again to make sure it makes sense.

There are two main ways the marketer you find can promote the site you are brokering the deal for:

1) The marketer can add a banner advertisement to their site. Each time someone clicks on the ad and buys a product from the site you are brokering for, you earn your commission. As this ad may stay on the marketer's site for years to come, you can earn a residual income for doing little more than a bit of research and sending an email!

2) The marketer may have a large email list of customers or leads interested in the market you are brokering for. They may then send out an email to that list promoting the product, and for every sale they make you earn your commission.

Again your work was nothing more than finding a site owner looking to sell more products, and then finding a marketer capable of selling more of that product.

So you haven't promoted a product, you haven't created a product, you haven't done any marketing. All you've done is found a site with a two tier affiliate program, found another site with a ready made large email list or decent traffic, and brought the two together through one simple email. Hard to do? Nope it's extremely easy as you're going to see.

Throughout this course I'm going to refer to the person we are brokering for as "the site owner" (ie:the person with the product and the two teir affiliate program) and the person we are looking to promote the products as the "marketer" (ie: the person with the web site and decent traffic or email list).

Important: At this point in time you're probably thinking to yourself "well couldn't the person who has the large email list just cut you out and go and sign up to the site themselves? Well yes, in theory. But for three reasons the majority of them won't do this because:

a) We're going be making it a lot harder for them to do that as you'll see and

b) It won't make any difference to their commission anyway. Whether they sign up through you, or directly through the site itself (and therefore "cutting you out" as it were) their commission will still be the 50%, whether they are a first tier affiliate like you are, or a second tier affiliate. This means that IF they understand the whole brokering business plan (and most won't due to the way we set it up) they probably wouldn't bother trying to cut you out anyway as it has no effect on their commissions.

c) We're going to be very, very clever. We're going to make it incredibly easy for them to promote, and show them how much money they can make from a simple email blast to their list or ten minutes adding a graphic to their site.

I hope you're starting to get a bit excited about this. Essentially what you're going to be doing is finding a large amount of money ready to change hands, and then falling in front of it. It really is that simple. You find someone wanting to sell more products, and you find someone with the capabilities of selling more of that product, and you broker a deal between them via one or two emails. It's simple, it's easy, and most importantly it can make you a lot of money starting from today.